A Lexus ad on Zillow?

October 24, 2006

Zillow has made it clear they’re a media site, and that they make money exactly like other media sites do — through advertising. Much of the advertising on Zillow looks like this:

For the first time today, however, I saw an ad that looked like this:

If non-real-estate-related advertisers like Lexus are buying ads on Zillow, that can only mean they’re reaching a pretty broad audience, and perhaps a fairly affluent one at that.

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Written by Kevin · Filed Under Real estate, Technology, Zillow 

Comments

5 Responses to “A Lexus ad on Zillow?”

  1. David G from Zillow.com on October 25th, 2006 8:53 am

    Hi Kevin, it’s David from Zillow.com.

    An interesting statistic that reflects the spending power of Zillow’s audience is that 86% of Zillow users own their own home. U.S. home ownership is 69% according to the U.S. Census, so we’re skewing toward homeowners - who I assume have a greater net worth than renters on average.

    More statistics from this user survey are posted on our blog: http://tinyurl.com/smaqa

  2. Zillow’s advertisers reaching lucrative segment at Three Oceans Real Estate — Insights from a Wired Bay Area Realtor on October 25th, 2006 11:50 am

    [...] David G. from Zillow, rumored to have figured out a way to get his cell phone to vibrate furiously whenever a Technorati Zillow-tagged blog entry gets posted noted in comments to my previous post that 86% of Zillow users own their own home, compared to the 69% nationwide average home ownership rate. [...]

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  5. Zillow’s advertisers reaching lucrative segment : Domus Test Test Test on July 19th, 2008 9:06 am

    [...] him whenever a Technorati Zillow-tagged blog entry gets posted — noted in comments to my previous post that 86% of Zillow users own their own home, compared to the 69% nationwide average home ownership [...]

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