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Which Job Would Be More Frustrating: Social Media Manager at NAR, or Clothing Manager at a Nudist Colony?

I’d say it’s a toss-up.  At least at the nudist colony there might be some, uh, ancillary job benefits, while the NAR position would require moving to Chicago.  And that’s just a start.

Alerted by several folks, including those at NAR Wisdom, about NAR’s new “Social Media Manager” position, I find myself puzzled.  NAR and its state and local brethren are, at heart, finely tuned political action machines — that’s what they’re built for, it’s what they do best, and it’s what you would expect from a trade union.  I remember a year or so ago a small local town — Atherton, I believe — thought a good new revenue source would be to tax Realtor (r) commissions at the point of sale.  Dozens and dozens of Realtors showed up for the town hall meeting — practically more Realtors than the town had citizens!  These Realtors came from far and wide, and very few of them had anything to do with Atherton.  They came to show their extreme displeasure at this move, afraid that if it passed, the idea would spread like a cancer to neighboring towns.  Needless to say, the measure got voted down.

NAR is also great at getting out its message — very consistently — that it’s a great time to buy to sell to buy and sell to buy, sell, skip, and jump!

What exactly would a social media manager do at NAR?  Send out Twitters about NAR’s latest rosy forecast?  Alert everybody that Lawrence Yun is about to send another update?  There is simply too much of a disconnect between NAR’s stifling corporate culture and the social media world.  I imagine all blog posts would need to be cleared by a hundred-person NAR subcommittee.

I know they’re well-intentioned, and I give them credit for trying, but give it a rest, guys!

If somebody does get this job, I’ve got $50 that says they don’t last any longer than Mr. Luther did at move.com  Any takers?

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The Tweet-Cops — Law Enforcement’s Use of Social Media

Despite being a late adopter of technology generally, the real estate industry has embraced social media better than most industries have, and arguably behind only politics and technology.  Here’s an interesting use of social media from a completely different industry:  law enforcement.

Joanne Fraser, who sells real estate in Los Altos CA, informs me that a local police department (Mountain View) is now on Twitter.  (See here.)  They don’t have a lot of followers or updates yet, but kudos to them for embracing social media as a way of staying better connected to the community.

Turns out the Scottsdale police department is also in on this.

Neither Scottsdale nor Mountain View, however, are still quite “there.”  They’re using Twitter right now only as a way of disseminating information:

14 year old takes seizure medication. It is unknown when she took it last. She has long brown hair and is wearing green shirt, blue jeans.

SPD in area of 28000 N. 59th Place in reference to a missing juvenile female. It is beleived she is on foot in the desert area to the east.

Here’s where they’re missing out:  they could also be using Twitter to receive information from the public about law enforcement issues.  The Scottsdale PD is only following some 18 Tweeters (mostly local news stations), and Mountain View isn’t following anybody.  Think of the increased power of the medium if they both followed all Tweeters in their area!

Twitter could become a supplemental 911 system:

Help!  My house at 123 Main is being broken into!

I’m in the parking lot on Main & 1st.  Lights are out.  Suspicious looking guys are walking around, flashing lights into the cars.

Twitter could also act as a neighborhood “early warning system”:

What’s with all the boarded-up houses over on the West side?

Traffic is backed up on Marsh all the way to 101!  Accident?

Of course, if a local police department were to follow 500 local residents, it’d be difficult for them to keep on top of all that content, especially with looming cutbacks in government services.  Solution?  Create searches in search.twitter.com for key words like:  Help … Accident … Break-in … Robbery … Broken window …

Twitter is rapidly growing up.  It’s no longer just an interesting way to spend time:  it’s now becoming a credible and powerful way for organizations to disseminate and receive valuable information.

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McCain’s debate night bombshell

Did you see the debate last night?

During one of the questions about the economy and the financial crisis, McCain dropped a bombshell!

When Tom Brokaw asked about what needs to be done to help the housing market, McCain suggested that Government should buy back all these defaulted loans and then give these people new loans at the current market value of the home. Hmmmm. Will this work? I think not. Why?

Well, let’s see how this would work…

1. Joe Homeowner has a house that he bought for $500,000 with a loan from Fly-By-Night Subprime Lending, Inc.
2. The house is now worth $400,000
3. Joe, like everyone else, has lost a lot of equity in his home
4. Unlike other Americans who are responsible and ARE paying their mortgage, Joe qualifies for the Government to buy back his subprime mortgage, because he’s NOT paying his mortgage.
5. The Feds buy his mortgage for $500,000 and immediately give him a new mortgage at $400,000, which he may or may not be able to afford
6. So now Joe is happy, but only until he can’t make his payments again…
7. Good ole’ taxpayers absorb a $100,000 loss
8. Multiply by millions of upside-down loans.

So let me ask one simple question - Does this make sense to you??  I suspect there will be a lot of responsible homeowners who are diligently paying their mortgage who will be awfully pissed off that they won’t be getting THEIR mortgage bought by Uncle Sam and reset to current market value.

Don’t get me wrong - I am not against McCain, and this isn’t about one presidential candidate or another.  I’m simply saying that this plan does not make sense.  However, I haven’t heard either candidate or anyone in congress or the treasury or the federal reserve or the private sector suggest something that might actually work to solve this mortgage mess.  Although today, Barack Obama rejected McCain’s plan, and his economic adviser said that McCain’s plan would cause the U.S. Government “to massively overpay for mortgages in a plan that would guarantee taxpayers lose money, and put them at risk of losing even more if home values don’t recover. The biggest beneficiaries of this plan will be the same financial institutions that got us into this mess, some of whom even committed fraud.”

Let’s hope that someone is smart enough to figure out how to use that $700,000,000,000 to get the housing market back on track.

In the meantime, I’m proceeding under the assumption that for the forseeable future, people will need to do a short sale and get their lender to take the loss.  So if you know of someone who is underwater and stuggling to keep up with their higher payments as their loan resets to a higher interest rate, tell them you know a foreclosure consultant who can help.  I’d be delighted to talk to them.

Tags: bailout plan, financial crisis, mortgage bailout, short sales, subprime

Are Digital Cameras And PDA’s Really The “Latest In Advanced Technology”? That’s What CAR Thinks!

From the “What decade are we in?” department, comes this choice gem of a promotional email from our good friends at the California Association of Realtors.  They’re running an Expo next week, and a promotional email just arrived in my inbox, from which I quote:

Don’t miss this opportunity to learn the latest advances in technology such as text messaging, picture messaging, camera phones, PDAs and many other technologies…

And in the next room, we’ll be talking about fax machines, rotary phones, and photocopiers!

The full promo:

	Take home MAX’S TOP TIPS A Technology Survival Guide for PDA-Smartphones and Digital Cameras Technology is evolving, and it is affecting our lives and our profession. Don’t miss this opportunity to learn the latest advances in technology such as text messaging, picture messaging, camera phones, PDAs and many other technologies that agents are using to maximize their marketing and communication. Sign up to attend the REALTOR.com® Workshop October 15
	You must register separately to attend the C.A.R. REALTOR® EXPO Oct. 14-16, 2008

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Let’s End The Housing Crisis Here And Now … A Modest Proposal For How To Spend The $700BN

Even us “glass half-full” types have to admit the news these days is bad.  Any day Congress passes a $700BN and has to tag on only another couple billion or so of Christmas ornaments to get it passed, well, on that day, you know things were urgent, and they had to act fast.  Wooden arrow manufacturers, Caribbean distillers, and certain other recipients of congressional largesse pork may be quite happy now, but hopefully the remaining $700BN will be spend actually trying to solve the problem.

And that’s where my modest proposal comes in.

Fundamentally, this crisis is about housing values, or more specifically about uncertainty around housing values.  Behind most of the bankrupties, the bailouts, the CDO-thing-a-majiggies … lies a portfolio of mortgage loans whose value is … 3 cents on the dollar? A dime?  A quarter?  47 cents?  Nobody knows, and therein lies the problems.

Our fearless leaders have proposed spending the $700BN largely on buying these “non-performing assets.”  By some financial wizardry, the exact same folks who could not determine the value of these assets in the private market, are about to get hired by Uncle Sam to determine these assets’ values on the taxpayer’s dime.

So here’s what we do instead:  Let’s spend that $700BN buying not the mortgages, but the underlying homes themselves.  Let’s say homes in the US have an average value of $200K.  [Pause for my west and east coast readers to chuckle.]  $700BN divided by $200K is … 3,500,000 (three million five hundred thousand.)

That’s right.  With $700BN we could buy a couple of million homes.  We’d start by buying, say, 75% of the inventory on the market right now.  That should restore confidence in the market pretty quickly.

Presto!  Problem solved.

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