Comments on: Are Newspapers Dead? Part 2 – Another data point http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html Commentary on the real estate market of the San Francisco Bay Area Sat, 13 Mar 2010 18:45:15 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Kent http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-112117 Steve Kent Wed, 10 Oct 2007 02:33:30 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-112117 I have had similar experiences. In fact with the way newspapers bash our industry, run negative stories about market conditions, and generally hurt our profession and home owner equity, I have no idea why Realtor's still spend money on ads. One telling thing though, in the San Jose Mercury News, home ads are down from 3 pages just a few years ago to barely a half a page today. They are not just ineffective, but they actually support and industry that doesn't support the housing market or the real estate industry. There, my 2 cents. I have had similar experiences. In fact with the way newspapers bash our industry, run negative stories about market conditions, and generally hurt our profession and home owner equity, I have no idea why Realtor’s still spend money on ads. One telling thing though, in the San Jose Mercury News, home ads are down from 3 pages just a few years ago to barely a half a page today. They are not just ineffective, but they actually support and industry that doesn’t support the housing market or the real estate industry. There, my 2 cents.

]]> By: Chris Iverson, Realtor http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-63498 Chris Iverson, Realtor Fri, 15 Jun 2007 23:26:45 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-63498 Hi all - Thanks for the comments. I was being provocative naming the entry "Are Newspapers Dead?", and while overstating the case, has certainly accomplished my goal of opening a dialogue. As the saying goes: Times, they are a changing . . . I'm still receiving hits on the website for 206Palmita.com, even though it has been sold (for 14% over listing price thank you very much) for a month now. The "secret" of online advertising vs. newspapers is the "long-tail" of online marketing, meaning it stays out there for a long time. Newspaper ads and articles are snapshots in time and then recycled unless they are clipped to refrigerators, unearthed from drawers or researched in library files. For example, I still receive a steady stream of visitors to my webiste from the original Mortgage Mania posting from 4 months ago. Thanks for reading. Hi all -

Thanks for the comments. I was being provocative naming the entry “Are Newspapers Dead?”, and while overstating the case, has certainly accomplished my goal of opening a dialogue.
As the saying goes: Times, they are a changing . . .
I’m still receiving hits on the website for 206Palmita.com, even though it has been sold (for 14% over listing price thank you very much) for a month now. The “secret” of online advertising vs. newspapers is the “long-tail” of online marketing, meaning it stays out there for a long time. Newspaper ads and articles are snapshots in time and then recycled unless they are clipped to refrigerators, unearthed from drawers or researched in library files.
For example, I still receive a steady stream of visitors to my webiste from the original Mortgage Mania posting from 4 months ago.
Thanks for reading.

]]> By: Kris Berg http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-62865 Kris Berg Thu, 14 Jun 2007 20:25:36 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-62865 Chris - Amen! Roberta is correct - Here in San Diego, when agents do advertise in the Union, it is for the online exposure. Personally, we have all but forsaken the in-line ads. I resisted for a long time, but they simply do not work. The open homes ads, however, are alive and well. The techiest of my clients still rely on the Sunday paper for their open house info. Absent a truly comprehensive online open house search portal, it will remain so for the foreseeable future. Chris – Amen! Roberta is correct – Here in San Diego, when agents do advertise in the Union, it is for the online exposure. Personally, we have all but forsaken the in-line ads. I resisted for a long time, but they simply do not work. The open homes ads, however, are alive and well. The techiest of my clients still rely on the Sunday paper for their open house info. Absent a truly comprehensive online open house search portal, it will remain so for the foreseeable future.

]]> By: Roberta Murphy http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-60772 Roberta Murphy Sun, 10 Jun 2007 04:35:54 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-60772 Chris: All apologies for mis-naming you. Corrections are made! Chris: All apologies for mis-naming you. Corrections are made!

]]> By: Newspapers remain (somewhat) dead : Real Central VA http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-60674 Newspapers remain (somewhat) dead : Real Central VA Sat, 09 Jun 2007 21:32:19 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-60674 [...] And, my favorite comment from the 3Oceans article she referenced: It’s sad to think that the second largest group of persons needing to read this won’t see it. Of the largest group - sellers - many will see it because savvy real estate agents like you, Kevin and other web 2.0 agents will show it to them. [...] [...] And, my favorite comment from the 3Oceans article she referenced: It’s sad to think that the second largest group of persons needing to read this won’t see it. Of the largest group – sellers – many will see it because savvy real estate agents like you, Kevin and other web 2.0 agents will show it to them. [...]

]]> By: LuxuryHomeDigest » Blog Archive » Newspaper Advertising: A Dead Horse? http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-60581 LuxuryHomeDigest » Blog Archive » Newspaper Advertising: A Dead Horse? Sat, 09 Jun 2007 16:00:26 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-60581 [...] This morning, I discovered Realtor John Iverson’s very interesting and compelling article, Are Newspapers Dead? over at 3 Oceans Real Estate blog. He took the time to track the results of newspaper advertising for open houses he conducted in the Palo Alto and Redwood City, CA markets and compared them to the results from online advertising and signs. [...] [...] This morning, I discovered Realtor John Iverson’s very interesting and compelling article, Are Newspapers Dead? over at 3 Oceans Real Estate blog. He took the time to track the results of newspaper advertising for open houses he conducted in the Palo Alto and Redwood City, CA markets and compared them to the results from online advertising and signs. [...]

]]> By: Roberta Murphy http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-60533 Roberta Murphy Sat, 09 Jun 2007 14:09:20 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-60533 Chris: Newspaper print advertising is becoming less relevant in our San Diego real estate market. More interesting to us is the San Diego Union Tribune's online publication, which shows more promise. A well-crafted article! Chris: Newspaper print advertising is becoming less relevant in our San Diego real estate market. More interesting to us is the San Diego Union Tribune’s online publication, which shows more promise.

A well-crafted article!

]]> By: Jane http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-57666 Jane Sun, 03 Jun 2007 19:38:03 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-57666 Obviously, the time of the newspaper's influence has passed in more ways than just real estate classifieds. I think that, like real estate agents, newspapers will have to rethink their classifieds & advertising strategies to keep themselves relevant in the online age. Obviously, the time of the newspaper’s influence has passed in more ways than just real estate classifieds. I think that, like real estate agents, newspapers will have to rethink their classifieds & advertising strategies to keep themselves relevant in the online age.

]]> By: RE Agent in CT » The Feed Bag http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56454 RE Agent in CT » The Feed Bag Thu, 31 May 2007 19:33:07 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56454 [...] Chris Iverson at Three Oceans makes a compelling case that Real Estate Newspaper Advertising is Dead. [...] [...] Chris Iverson at Three Oceans makes a compelling case that Real Estate Newspaper Advertising is Dead. [...]

]]> By: RE Agent in CT » The Feed Bag http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56455 RE Agent in CT » The Feed Bag Thu, 31 May 2007 19:33:07 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56455 [...] Chris Iverson at Three Oceans makes a compelling case that Real Estate Newspaper Advertising is Dead. [...] [...] Chris Iverson at Three Oceans makes a compelling case that Real Estate Newspaper Advertising is Dead. [...]

]]> By: Erin Montgomery http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56414 Erin Montgomery Thu, 31 May 2007 17:36:09 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56414 I actually disagree. When my husband and I bought our home two years ago, we looked at the listings in the Chronicle almost exclusively. In fact, we still peruse the Real Estate listings to see what's happening in our neighborhood. I would argue that it's actually the only useful classifieds sections remaining in the Chronicle. I actually disagree. When my husband and I bought our home two years ago, we looked at the listings in the Chronicle almost exclusively. In fact, we still peruse the Real Estate listings to see what’s happening in our neighborhood. I would argue that it’s actually the only useful classifieds sections remaining in the Chronicle.

]]> By: John Schneider http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56385 John Schneider Thu, 31 May 2007 15:53:44 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56385 It's been at least 3 years since I've worked with a buyer who's used anything but the internet to look for a home. Not even a 'by the way, did you see the ad for the _ _ _ house in the paper, magazine' It’s been at least 3 years since I’ve worked with a buyer
who’s used anything but the internet to look for a home.
Not even a ‘by the way, did you see the ad for the _ _ _ house in the paper, magazine’

]]> By: Teresa Boardman http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56373 Teresa Boardman Thu, 31 May 2007 14:56:58 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56373 I would say that they are not dead but no longer the best source for advertising homes. I have been involved the our community newspaper for years and we are finding that more agents buy ads through us. The ads stand out and we keep it local. One of our major newspapers here in Minneapolis sells us online ads for 99 cents a day. They work well too. I would say that they are not dead but no longer the best source for advertising homes. I have been involved the our community newspaper for years and we are finding that more agents buy ads through us. The ads stand out and we keep it local. One of our major newspapers here in Minneapolis sells us online ads for 99 cents a day. They work well too.

]]> By: - How to Waste YOUR Money Selling YOUR Home - Harper Team Blog http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56153 - How to Waste YOUR Money Selling YOUR Home - Harper Team Blog Thu, 31 May 2007 04:41:44 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56153 [...] We’ve all read similar stories over the years, but it’s become more of an issue in our high tech rapidly changing world. I read this great post over on 3Oceans Blog and just had to say a thing or two about it. [...] [...] We’ve all read similar stories over the years, but it’s become more of an issue in our high tech rapidly changing world. I read this great post over on 3Oceans Blog and just had to say a thing or two about it. [...]

]]> By: john harper http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56147 john harper Thu, 31 May 2007 04:14:08 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56147 It's sad to think that the second largest group of persons needing to read this won't see it. Of the largest group - sellers - many will see it because savvy real estate agents like you, Kevin and other web 2.0 agents will show it to them. The second largest group - traditional real estate. It’s sad to think that the second largest group of persons needing to read this won’t see it. Of the largest group – sellers – many will see it because savvy real estate agents like you, Kevin and other web 2.0 agents will show it to them.

The second largest group – traditional real estate.

]]> By: Lenore Wilkas http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-56118 Lenore Wilkas Thu, 31 May 2007 02:29:39 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-56118 I tend to agree with your thinking, Chris. I work the Burlingame area and most people come to open houses through signs and Craig's List. Until a good web site that really covers Open Houses pops up and the agents holding said open houses uploads the data, signs will always win out. Too many agents have no idea that they can upload open house information and that it will disseminate to other sites. I tend to agree with your thinking, Chris. I work the Burlingame area and most people come to open houses through signs and Craig’s List. Until a good web site that really covers Open Houses pops up and the agents holding said open houses uploads the data, signs will always win out. Too many agents have no idea that they can upload open house information and that it will disseminate to other sites.

]]> By: Sock Puppet http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html/comment-page-1#comment-55979 Sock Puppet Wed, 30 May 2007 19:46:55 +0000 http://3oceansrealestate.com/blog/are-newspapers-dead-part-2-another-data-point.html#comment-55979 Thats a great summary Chris and very convincing for your case that newspapers are dead. I've often amused watching the agents in my office trying to find their ads in the Sunday paper.... I mean if YOU have to play hide and seek with YOUR ad that YOU put there... lotsa luck. -Athol Thats a great summary Chris and very convincing for your case that newspapers are dead.

I’ve often amused watching the agents in my office trying to find their ads in the Sunday paper….

I mean if YOU have to play hide and seek with YOUR ad that YOU put there… lotsa luck.

-Athol

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