Insanity hath a name — and here’s how to profit from it

September 23, 2006

Taking up the challenge posed by Sellsius Real Estate, Greg the Phoenix Bloodhound takes on Ardell the Prolific Seattle Blogger in a race to see who can produce 101 cogent blog posts in a 24 hr period, beginning at 12:01am Tuesday Sep 26 and ending at midnight the same day.

Live coverage provided by Sellsius and The Property Monger.

Don’t just be a bystander — you can make some serious, if fake, money by betting on the outcome. Go to Inkling Markets (login required) and place your bets!

Here’s how this betting market works:

The “price” of each “stock” – one for Greg and one for Ardell – reflects the market’s current consensus of who will win. The market starts at $50 each—ie. each has a 50% chance of winning.

If you believe Greg’s prospects, for instance, are better than the current market price, then buy shares in Greg, which will drive his price – the % probability that he will win – up.

If you believe Greg’s prospects are weaker than the current price, then sell shares in Greg. (This market allows short sales, which means you can sell shares even if you don’t own them.)

The market closes at midnight on Tuesday. If Greg wins, his shares close at $100 and Ardell’s close at $0 and your shares are automatically cashed out. Likewise, if Ardell wins, her shares close at $100 and Greg’s at $0, and again your shares are automatically cashed out.

If neither of them makes it to 101 posts, then the one with the most posts at midnight on Tuesday will be declared the winner.

Email me at kboer@apr.com if you’d like more information.5.png

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