http://3oceansrealestate.com/blog/thars-gold-in-them-thar-data-real.html Commentary on the real estate market of the San Francisco Bay Area Sat, 13 Mar 2010 18:45:15 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://3oceansrealestate.com/blog/thars-gold-in-them-thar-data-real.html/comment-page-1#comment-142762 The Lessons Of Redfin, Part I: The Marketing Value Of The Obvious : Domus Test Test Test Sat, 19 Jul 2008 16:52:01 +0000 http://3oceansrealestate.com/blog/?p=44#comment-142762 [...] Then we thought, “Ok, we’ll let the public have information about active listings, but as soon as a listing sells, we’ll hide it again.  Hee hee…this will force people to call us for that kind of information!”  Oops!  This now-you-see-it-now-you-don’t mentality opened up an opportunity for some very smart and deep-pocketed folks from Seattle to start a web site which, among other things, enabled the public to find out what homes sold for.  Zillow realized what we didn’t:  there is great marketing value in letting the world know what you know, rather than trying to hide it.  (See this article I wrote about a year ago on the gold buried in our MLS’s.) [...] [...] Then we thought, “Ok, we’ll let the public have information about active listings, but as soon as a listing sells, we’ll hide it again.  Hee hee…this will force people to call us for that kind of information!”  Oops!  This now-you-see-it-now-you-don’t mentality opened up an opportunity for some very smart and deep-pocketed folks from Seattle to start a web site which, among other things, enabled the public to find out what homes sold for.  Zillow realized what we didn’t:  there is great marketing value in letting the world know what you know, rather than trying to hide it.  (See this article I wrote about a year ago on the gold buried in our MLS’s.) [...]

]]> http://3oceansrealestate.com/blog/thars-gold-in-them-thar-data-real.html/comment-page-1#comment-131183 The Lessons Of Redfin, Part I: The Marketing Value Of The Obvious | 3 Oceans Real Estate, A Boutique Real Estate Brokerage Serving the San Francisco Bay Area Sat, 15 Dec 2007 16:58:44 +0000 http://3oceansrealestate.com/blog/?p=44#comment-131183 [...] Then we thought, “Ok, we’ll let the public have information about active listings, but as soon as a listing sells, we’ll hide it again.  Hee hee…this will force people to call us for that kind of information!”  Oops!  This now-you-see-it-now-you-don’t mentality opened up an opportunity for some very smart and deep-pocketed folks from Seattle to start a web site which, among other things, enabled the public to find out what homes sold for.  Zillow realized what we didn’t:  there is great marketing value in letting the world know what you know, rather than trying to hide it.  (See this article I wrote about a year ago on the gold buried in our MLS’s.) [...] [...] Then we thought, “Ok, we’ll let the public have information about active listings, but as soon as a listing sells, we’ll hide it again.  Hee hee…this will force people to call us for that kind of information!”  Oops!  This now-you-see-it-now-you-don’t mentality opened up an opportunity for some very smart and deep-pocketed folks from Seattle to start a web site which, among other things, enabled the public to find out what homes sold for.  Zillow realized what we didn’t:  there is great marketing value in letting the world know what you know, rather than trying to hide it.  (See this article I wrote about a year ago on the gold buried in our MLS’s.) [...]

]]> http://3oceansrealestate.com/blog/thars-gold-in-them-thar-data-real.html/comment-page-1#comment-130571 Knowledge as “Bling” | Coastal Real Estate and Lifestyles Wed, 12 Dec 2007 17:41:05 +0000 http://3oceansrealestate.com/blog/?p=44#comment-130571 [...] is the new Data - or to follow up on the heels of “Thar’s Gold in them thar data” - “Platinum” is the new [...] [...] is the new Data – or to follow up on the heels of “Thar’s Gold in them thar data” – “Platinum” is the new [...]

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