SubscribeWhich Job Would Be More Frustrating: Social Media Manager at NAR, or Clothing Manager at a Nudist Colony?
October 9, 2008
I’d say it’s a toss-up. At least at the nudist colony there might be some, uh, ancillary job benefits, while the NAR position would require moving to Chicago. And that’s just a start.
Alerted by several folks, including those at NAR Wisdom, about NAR’s new “Social Media Manager” position, I find myself puzzled. NAR and its state and local brethren are, at heart, finely tuned political action machines — that’s what they’re built for, it’s what they do best, and it’s what you would expect from a trade union. I remember a year or so ago a small local town — Atherton, I believe — thought a good new revenue source would be to tax Realtor (r) commissions at the point of sale. Dozens and dozens of Realtors showed up for the town hall meeting — practically more Realtors than the town had citizens! These Realtors came from far and wide, and very few of them had anything to do with Atherton. They came to show their extreme displeasure at this move, afraid that if it passed, the idea would spread like a cancer to neighboring towns. Needless to say, the measure got voted down.
NAR is also great at getting out its message — very consistently — that it’s a great time to buy to sell to buy and sell to buy, sell, skip, and jump!
What exactly would a social media manager do at NAR? Send out Twitters about NAR’s latest rosy forecast? Alert everybody that Lawrence Yun is about to send another update? There is simply too much of a disconnect between NAR’s stifling corporate culture and the social media world. I imagine all blog posts would need to be cleared by a hundred-person NAR subcommittee.
I know they’re well-intentioned, and I give them credit for trying, but give it a rest, guys!
If somebody does get this job, I’ve got $50 that says they don’t last any longer than Mr. Luther did at move.com Any takers?
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8 Responses to “Which Job Would Be More Frustrating: Social Media Manager at NAR, or Clothing Manager at a Nudist Colony?”
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[...] Kevin Boer at 3Oceans Real Estate [...]
Very Well Said Kevin! Some things are better left to the professionals!
[...] Job Would Be More Frustrating: Social Media Manager at NAR, or Clothing Manager at a Nudist Colony?” [...]
I first need to know how long Mr. Luther was at Move.com before I can decide whether or not to wager the $50.
Do you think they will fill this position from outside of the real estate industry? ,,, or that they might need to reach outside of real estate to find a taker?
I’m still remembering a recent NAR video talking about “modern technology” that included – of all things, a fax machine and color printer.
LOL
So this is kind of funny.
It would be great fun to take this job as a case study on how the two worlds collide. If you could pull it off you could make a living off it as a consultant, if it did not work it would make a great book.
Of course surviving the engagement with ones sanity in check would be the greatest accomplishment.
It puzzles me why the new social media manager needs to move to Chicago to do this job. That seems to defeat the whole concept of being online… hmm. Has NAR heard of webinar or wireless technology?
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