Hot on the heels of Redfin’s controversial news that analysis of the MLS data conclusively shows that Redfin agents are better negotiators, 3 Oceans is pleased to announce the results of a study showing, again conclusively, that agents who take lots of property pictures are better negotiators.
After downloading all transactions in 2006 in the REIL MLS, the results are striking: properties in which the listing agent only took 1-3 pictures sold on average for just under $900K, while properties with 4-6 pictures sold on average for nearly $930K. But the really trigger happy agents did the best: their properties with 7-9 pictures sold for a whopping $1,077,933 on average.
Here’s my only question: What happens when a 9-picture-taking listing agent goes head to head with a Redfin negotiating agent?
P.S. List with me. I’ll take 9 pictures of your property. It’ll sell for more.
Tags: Industry, Real estate, Real estate data, Redfin, REIL
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