Blogs Becoming More Mainstream?

December 13, 2007

The San Francisco Chronicle reports that the Bay Area is the number 3 “contributor and reader of blogs” nationwide, with fully “13% of adults going on the Web to read or contribute to a blog in the past 30 days.”

Ahead of the Bay Area is Austin, at 15% (many of whom undoubtedly read Lani Anglin’ and Benn Rosales blog) and Portland at 14% (they’re probably reading Joel Burslem’s.)

My theory is that this election cycle is helping to legitimize blogging in the public’s mind, as most of the candidates maintain blogs, and many of the most influential political sites today are blogs.

Update:

The original San Francisco Chronicle article cites Nielsen as the source of this data.  Robert Luna of Diverse Solutions, however, found the original at Scarborough Research.  You can download it here.

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Written by Kevin · Filed Under Real estate 

Comments

2 Responses to “Blogs Becoming More Mainstream?”

  1. Chad Hallberg on December 13th, 2007 11:17 am

    The election cycle as well as the natural progression of word of mouth spreading. Also, speciic to the real estate market, it seems that with slowdowns all over the country, more and more realtors, mortgage borkers, and escrow agents are turning to blogging to market their wares.

  2. cindy*staged4more on December 13th, 2007 2:35 pm

    No doubt anything that can stir up controversies will create readership and people bonding to either support or attack those arguments. Other than reading for learning new information, usually the most read posts are started by angry comments.

    I think it’s interesting how blogging started as personal diaries and now are developed into tools of prospecting and driving presidential candidates.

    Cheers,
    Cindy

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