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Blogs Becoming More Mainstream?

Kevin Boer, Broker Owner, 3 Oceans Real Estate, Inc. ()

December 13th, 2007 · 2 Comments

The San Francisco Chronicle reports that the Bay Area is the number 3 “contributor and reader of blogs” nationwide, with fully “13% of adults going on the Web to read or contribute to a blog in the past 30 days.”

Ahead of the Bay Area is Austin, at 15% (many of whom undoubtedly read Lani Anglin’ and Benn Rosales blog) and Portland at 14% (they’re probably reading Joel Burslem’s.)

My theory is that this election cycle is helping to legitimize blogging in the public’s mind, as most of the candidates maintain blogs, and many of the most influential political sites today are blogs.

Update:

The original San Francisco Chronicle article cites Nielsen as the source of this data.  Robert Luna of Diverse Solutions, however, found the original at Scarborough Research.  You can download it here.

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