Michael Parker of Blackwater Consulting Group, writing in the Texas Realtor Magazine, says “Yes”:
I respectfully call social networking and Web 2.0 great hype with great future promise. I just don’t think they help sell houses today in any proportion to the emphasis they are receiving.
[Sidenote: What’s Michael doing writing an article about social media in a Realtor magazine? Shouldn’t he be protecting diplomats in Iraq? Oh, wait a minute — that’s the other Blackwater.]
Michael raises some very interesting points, definitely worth addressing in a future post.
Sherry Chris, CEO of Better Homes and Gardens Real Estate*, however, begs to differ.
Friend and business colleague Pat “Transparent Real Estate” Kitano and I had the privilege of meeting Sherry and Camilla — BHG’s new head of marketing — over breakfast recently. Sherry’s team has the exciting task of building a brand new nationwide real estate franchise from scratch, but with the incredible advantage of using a name with incredible brand equity. They’re pulling out all the stops in their pre-launch efforts, including some very interesting online social media initiatives, with participation from the whole executive team.
Taking a page from Rudy and Joe, Sherry always has a video camera with her, and she made the mistake of interviewing Pat and me. Whether it was the content or the participants that caused this, I’m not sure — but the hotel did give her grief about filming without permission.
* Better Homes and Gardens Real Estate is a client of Domus Consulting, a sister company of 3 Oceans Real Estate.
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Tags: Better Homes and Gardens Real Estate, Domus Consulting, Industry, Sherry Chris
