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Entries Tagged as 'Staging'

Introducing … Cindy Lin…Stager Extraordinaire!

March 17th, 2008 · No Comments

cindylin.jpgI’m delighted to announce that local stager Cindy Lin has graciously agreed to become a 3 Oceans contributor.  She runs Staged4More and its accompanying blog.  Talented, opinionated, humorous, a little sassy and irreverent  … what more could you want in a contributor — or a stager?

Her inaugural post gives us an Elliot Spitzer object lesson…

Take it away Cindy!

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Tags: Consumer · Industry · Staging

What can a stager do for me? Part 1 of a 4-part series

March 5th, 2007 · 5 Comments

By now, most of us have seen those HGTV shows where a staging team bursts into a property, and, in a whirlwind, transforms it into a buyer’s paradise in a matter of what appears to be a few hours. Usually the premise is either: a) stage this property for sale on a miniscule budget or b) stage this property for sale – the sky’s the limit! But these shows fail to reveal all of the behind-the-scenes labor and preparation put into staging a house. Let’s face it – loading inventory into trucks just doesn’t make for good TV. So I’ve written this four-part blog series to introduce you to what the “typical” stager looks like, along with the services generally performed by stagers. There are, of course, exceptions and variations on what I’m writing, and I’d love to hear what others’ experiences have been with stagers.

So, what does the “typical” staging business look like? Generally, it is a team of one or two staging professionals who do a good deal of the work themselves. Not all stagers have a team of movers, painters and handypersons at their command – although most will be more than happy to recommend such people to their clients. Some stagers do have full-time employees, although many will simply hire assistants and movers as jobs demand. I even know of stagers who bring in their family members and friends as free labor to keep their costs down.

Stagers are often happy to recommend what a client should do as far as remodeling is concerned, but I do not know of many who would handle a job like this themselves. If you are a seller and believe that your property needs major structural remodeling before sale, you should contact a contractor or an interior designer for these things, and call in the stager to put the finishing touches on the property before sale.

Some stagers carry inventory of their own, while others choose to rent furniture or only use the seller’s own furniture for staging. Those stagers who do own inventory often store it anywhere from an extra bedroom in their home to their own warehouse. One of the benefits of carrying inventory that stagers have capitalized on is the ability to stage with a specific style. For instance, some stagers specialize in Craftsman bungalows or modern high-rise condominiums.

A stager with a huge inventory and multiple employees is not necessarily any better than the solo stager whose assistant is her teenage son. Stagers perform a multitude of services – which will be discussed later in this series – and sellers should look for the stager who provides services which best meet their needs.

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Tags: Buyer and seller tips · For sellers · Real estate · Staging