Maybe I should submit this one to the Carnival of Brilliant Business Ideas? Maybe I should go on late night TV and try to sell this idea?
There are many reasons for people in real estate to be blogging. Premier among these are the essence of blogging itself: enjoying the process of writing, creating connections, meeting new people, educating yourself, honing your wit and writing style.
But, at the end of the day, very few of us blog for charity. Real estate is a business, this is how we make our living, and so a constant refrain is, “Where’s the money?”
Well, I think I’ve found what we’ve all been looking for: the ultimately scalable, easy to start, even easier to manage real estate blogging money-making idea.
Through sheer grit, lots of writing, a good number of incoming links, and a bit of luck, Google now considers my blog if not famous, then at least respectable, to the point where if I mention a non-celebrity’s name — say, a local real estate agent — within 48 hours my blog rises to the top 10 when you search for that agent’s name.
Realtors are nothing if not publicity-hungry. (If you doubt that, open your local paper’s Sunday real estate supplement. Have you ever seen so many happy faces smiling out at you?) One of the reasons most agents have a web site (typically branded with their name) is so that prospective clients can find out more about them.
So what happens when three of the top ten Google spots about John Q. Agent come not from John Q. Agents’ web site, but from my blog? Assuming John Q. Agent finds out about it — which, to be honest, is unlikely — he ain’t gonna be that happy. At the same time, since I’m writing a real estate blog and enjoy first amendment privileges as much as the next guy, it’s perfectly within my rights to write about John Q. Agent — as long as I don’t slander him.
So, here’s the deal: Pay me $50/month, and I won’t blog about you. Then the top 10 spaces on Google for your name will be your web site, and the local newspaper which has your listings in it, and the interview from four years ago that describes what a charitable person you are. My blog? Nowhere to be found.
Here’s the genius of this idea: Writing about lots of people takes time. Not writing about lots of people takes absolutely no time! In fact, I could become so good at not writing, that I could end up not writing about thousands and thousands of people!
Any takers?Tags: Blogging, Industry, Real estate, Real estate blogging
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