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My Blog May Be Schizophrenic, But My Readers Don’t Have To Be

Kevin Boer, Broker Owner, 3 Oceans Real Estate, Inc. ()

March 12th, 2007 · 5 Comments

Many blogs — for example Teresa Boardman’s stellar one in St-Paul-Not-Minneapolis-Minnesota — are hyperlocal, informing us about local churches, local real estate, local goings-on. Others, such as the one run by Odysseus The Jesuit Libertarian Bloodhound’s friend and owner Greg Swann, tend to be more industry-focussed, with prime Grade A content on mortgages, investing, re.net bots, and the latest NAR shenanigans.

This blog tends to run in both directions, with consumer and industry content mixed in with each other.

Problem is, most readers fall into one or the other category. Real estate consumers reading this blog may find the broker tour property reviews entertaining and helpful, but Noah Rosenblatt is unlikely to really care about the latest $1.5M Palo Alto Eichler listing. He might, however find my content on general industry trends to be compelling enough to subscribe, but that might bore many consumer readers.

Enter Wordpress with its magnificent feed generation capabilities: add a /feed/ at the end of any url and — voila! — you have something subscribable.

I’ve started tagging all content “consumer” and/or “industry” and now have three — count ‘em, three! — feeds available for your reading pleasure:

  1. If you want just my consumer content, use this feed.
  2. If you want just my industry content, use this one.
  3. If you want both, use this one here.

The same feeds are available in the new, improved “subscribe” section, reachable from the masthead and the right sidebar.

Pretty neat, eh?

P.S. I remain a faithful reader of both Noah’s and Teresa’s blog. Though they write about areas far away from mine, I find their style and content compelling.

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Tags: Consumer · Industry · Real estate

5 responses so far ↓

  • 1 Jim Duncan // Mar 13, 2007 at 3:08 am

    That is an outstanding idea. I’ll keep reading them all, but great idea!

  • 2 Teresa Boardman // Mar 13, 2007 at 6:12 am

    I knew someone was reading my blog. Do you eat potato chips while you read, I keep findign crums . . .

  • 3 Kevin Boer, Realtor, 3 Oceans Real Estate // Mar 13, 2007 at 7:46 am

    Drat, I’ve been found out!!!

  • 4 Linking Real Estate Content With User Context: Deriving User Context « For Sale By Locals: A New Real Estate Approach // Mar 15, 2007 at 5:35 am

    [...] User context is important because it conceptually represents the needs, uses, or desires of  those that visit your site. We used an example in part 1 of “buyers”, “sellers”, and “investors” as one of many possible contexts for content that users can find. How you determine (or derive) user context and apply it is a function of not only the tools on your real estate site but also the strength of the relationship of content metadata to user context. As we saw in Part 1, the process for deriving user context can be autmated or manual (as some real estate sites are already demonstrating). [...]

  • 5 Noah // Mar 17, 2007 at 7:56 am

    great idea Kevin! Actually, I dont even have a reader! Can you believe that. I tend to click on each site daily and check out the new content posted.

    Im getting close using one though at which time 3Oceans will definately be one of my first signups!

    Keep it up !!

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