This just in from the “Google Adwords” crazy advertising department…
Do a search on Google for the phrase “Redfin Reality” and the only sponsored link you get is this one:
“The site Realtors don’t want you to see?” Now that’s a way to spread the love…
Glenn Kelman has just got to stop the complaining about the attitude of traditional agents towards Redfin as long as they’re doing this sort of thing. He can either
a) Position himself as being against the traditional industry
or
b) Expect the traditional industry to embrace him with open arms
…but not both.
Mind you, I don’t think there’s anything wrong with the ad. In fact, I think it’s pretty clever, actually, and a great way to hook in the type of client Redfin wants, namely those who don’t have much good to say about the traditional industry. But it’s pretty disingenuous for Redfin to complain to complain about not being loved while simultaneously being somewhat, um, hostile itself.
Tags: Glenn Kelman, Google Adwords, Online advertising, Real estate, Redfin
