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The real reason Realtor.com is critical of Zillow…

Kevin Boer, Broker Owner, 3 Oceans Real Estate, Inc. ()

November 8th, 2006 · 3 Comments

With New Orleans already alive with NardiGras, I’m expecting some more choice outtakes of Realtor.com’s Alan Dalton criticizing Zillow to come out soon.

Why is he so against Zillow? Is it, in fact, out of some sort of principled commitment to the way online real estate should be conducted?

I think it has more to do with what Lloyd Frink of Zillow says in this clip from a recent CAR convention.

Quite simply, Realtor.com is running scared. In 6 short months, Zillow has made rapid gains and is now in contention to become the leading real estate destination on the Web, along with all the ad revenue that implies.

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Tags: Alan Dalton · California Association of Realtors · Lloyd Frink · National Association of Realtors · Real estate · Realtor.com · Zillow

3 responses so far ↓

  • 1 EndTable20 // Nov 10, 2006 at 10:14 am

    Any thoughts on whether other sites springing up their own home-valuation services, such as Fidelity’s CyberHomes.com, will add to Realtor.com’s anxiety?

  • 2 Kevin Boer, Three Oceans Real Estate // Nov 10, 2006 at 11:57 am

    Hi EndTable20, welcome back! I immensely enjoyed our last discussion.

    Since Realtor.com is still the leading national real estate destination, I don’t think it has much to fear from the small Zillow-wannebees. It’s the sites that are nipping at its heels — like Zillow.com — that should be causing anxiety.

    My advice to Realtor.com is to put the pedal to the metal and get really creative really quickly about what consumers want on a real estate web site. Zillow has deep pockets, creative thinkers, and great engineers, and as we speak, I’m sure they’re coming up with other creative ways to keep the consumer coming back. I rather suspect their Zestimates are just a starting point.

    BTW, since our last discussion, our local MLS board has started allowing the display of sold listings, which renders our whole previous discussion moot. Since this appears to be a growing trend across MLS’s nationwide (largely, I believe, in response to Zillow), another thing Realtor.com could do is cancel the feed its currently using (from county records, I believe) for solds and replace it with sold data directly from the MLS’s, which it’s already paying for anyway. Save money, and get more accurate and more timely data.

  • 3 Broker Price Opinion // Dec 24, 2007 at 5:10 am

    I think zillow is a great tool. I have worked with it many times and would recommend it. I would always double check the subject property against comparable properties, the computer sometimes misses very crucial things when it comes to determining the exact true current market value. But still one of the best tools online.

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