Lots of juicy content to sink into on this Monday…
- BlueRoof talks about co-opetition in this business, where agents often compete with each other for a listing, but regardless of who gets it, they must cooperate on getting that listing sold.
- Mike “Gatecrasher” Simonsen of Altos Research checks out the O’Reilly Media conference and notes that real estate advertising in the online and offline world are very similar: in both media, there are ways promote yourself that a) take a lot of time and little money — “sphere of influence” offline and blogging online –and b) take a lot of money but not much time — “newspaper ads” offline and “pay-per-click” online.
- Daniel Rothamel at The Real Estate Zebra continues with his analogies between being a referee and an agent. His goal in transactions is to handle everything smoothly. A well-handled transaction that goes smoothly for all parties involved is something that may not garner a whole lot of talk, but it is always noticed and remembered.
The other entries are also definitely worth checking out; I haven’t had time to thoroughly digest them yet, but when I do, I’ll make some comments.
True Gotham, thanks for all the hard work!
Tags: Real estate
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