From Inman News…July 11, 2007
Google is a major part of many real estate practitioners’ online lead strategies. Show up high in relevant real estate search results and watch the Web traffic roll in.
But with more lead aggregators spending big bucks on search marketing and more brokers and agents buying real estate keywords and phrases, Google placement in many ways has become a full-time job rather than a part-time dance.
For some agents like Kevin Boer, blogging has become the top Google lead strategy.
“I know there’s all sorts of tricks, but far and away what I do is I just write frequently about anything that comes to mind about real estate,” said Boer, a Realtor for 3 Oceans Real Estate in California’s Silicon Valley. “Because I’m reasonably well read and write reasonably well, I seem to do well in natural searches.”
Boer blogs at 3 Oceans Real Estate blog, along with three other Realtors, a mortgage broker, a home stager and an attorney.
Boer said he’s used both paid search — which requires bidding on keywords and paying the bid price when a person clicks on your ad — and natural search optimization, which pushes him up in the natural or nonsponsored results area of the search engine.
He brought up a point that’s been mentioned by many others in the search marketing space — that paid search is only worth the investment if the advertiser has a well-constructed landing page for visitors clicking on their Google ads.
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?RE: Any thoughts on the feds (in)activity this morning?? August 5 at 9:46 pm 
�Good news, your equity line and business line of credit rates remain the same as yesterday, as the Fed held short-term rates steady today. Why? Because despite unemployment concerns, the economy is doing fine (1.4% growth year to date-- thank you exports!), core inflation is under control at this point, gas prices have dropped over 6% recently and it's more prudent to maintain a steady helm when the economy appears relatively balanced. Eric T. Trailer, Principal
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