Embargoed for release until 9:00pm (hence the 9:01pm time stamp!) is the news that Zillow has just released their Q4 2007 analysis. It ain’t pretty.

Giant swathes of the country are bathed in the bright red color of price decreases and upside-down homeowners…here, for instance, is the national map of homes with negative equity. The bubblistas are gonna love this one!

Here’s how to interpret that map: 50% or more of the homes bought in 2007 in, say, Modesto are now worth less than what the owner still owes on the property. Sounds pretty grim, and it certainly is if you’re one of those homeowners…especially since we Californians have taken it as our God-given right to have property appreciate steadily year on year.

Here’s a map I’d like to see: the percent of homes bought in 2005, 2004, 2003…pretty much any year going back which are now “under water.” Instead of bloody red color so much loved by the bubblistas, we’d see a map bathed from sea to shining sea — including even the fabled fruited plains themselves — would be painted a joyful bright green, the color signifying “0% to 10%.” In fact, the map would have to be modified to show the precise number 0%.

Moral of that story: I feel your pain, trust me. If you bought a home in 2007 in Modesto, and life circumstances force you to sell it in 2008…your life sucks. Absolutely. But what about those who can stick it out for 2, 3, perhaps 5 years that this market will remain sucky for much of the country? Life for them won’t suck. Absolutely.

Let’s examine San Mateo County. Zillow’s “Z-index” for the whole county shows a 5.5% drop — that’s right, a drop — quarter on quarter. Translation: If in 2007 Q3 you bought a hypothethical home that covered the entire county, that home’s value dropped by 5.5% by Q4 of 2007.

Sounds grim, right? Again, let’s look at the whole story…

Here’s a city-by-city heat map of price appreciation from Q4 2006 to Q4 2007 … and in this map, red is good (at least for homeowners; for perma-renters and bubblistas it gives heartburn.)

Interpretation:

Huge swathes of San Jose, the East Bay and further inland, plus some pockets of the Peninsula — like East Palo Alto and South San Francisco and Redwood City — are down, in some cases dramatically. Most of the Peninsula, however, saw price increases from 2006 to 2007; in particular, the marquee towns of Palo Alto, Menlo Park, Atherton, Cupertino, Los Gatos, and Saratoga saw prices go up 10% or more.

Folks, it’s a mixed message out there: a lot of the country is in pain. But just remember this, as always: Real estate is local, local, local. Just because prices in Vegas haven’t fallen doesn’t mean you should sell your particular home and live in a tent. You need to look at the price trends in your neighborhood.

Oh, and the “multiple offers” mentioned in the title? Here’s a small sampling of what the rumor mill says has happened in the last week…

• Saratoga — $1.8M - ish –> 15-20 offers (two incidents)
• San Carlos — $850K - ish –> Two properties sold with a combined 13 offers. (Hat tip to Arn Cenedella, a Menlo Park Realtor, for providing that particular juicy piece of gossip.)

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A few days ago I spoke about the effect a mythical local insect, Vendus Encourigitis, has on housing inventory patterns here in Silicon Valley. It quite dependably comes out in the early part of each year, spraying homeowners with pheromones that make the notion of selling their home completely irresistible, thus putting an end to the seasonal problem we have here of low inventory. A close cousin of said insect, Achetus Encourigitis, tends to come out shortly thereafter, encouraging buyers to compete with eachother to buy the new inventory and drive prices up.

To continue the allegory, we look at another creature, this time a real one, but again with an allegorical function in this tale. I speak of the lowly plankton, a tiny oceanic life form: in size, seemingly insubstantial, but in importance, great. The plankton, you see, is at the bottom of many aquatic food chains, and if it were for some reason to disappear, the effect would be disastrous for the creatures that depend on it for food, and for predators of the creatures that depend on the plankton, and so forth: a ripple effect ultimately reaching most aquatic life.

The plankton of local real estate is the humble first-time homebuyer in the lower priced areas such as Redwood City, East Palo Alto, Menlo Park east of 101, parts of Mountain View and San Jose, and so forth. These folks purchased their homes in the last few years, assuming (as we all did) that prices would continue to rise, and they could then “move up” into a ritzier neighborhood with the equity they had built up. A higher than normal percentage (for this area) of such purchases were made with sub-prime loans.

Fast forward to 2008…these markets are hurting, some of them quite badly.

East Palo Alto’s inventory, for instance, has been marching steadily and worryingly upwards since early 2007…

…and prices have been going in the opposite — and expected — direction:

When inventory is over three times what it was a year ago, and prices have dropped by over 15%, the market basically freezes. Deflation does what it always does: makes the bargain-hunters decide to continue salivating just a bit more, because surely those prices are going to continue going down! Homes sell more slowly, prices continue downwards…it’s a vicious spiral.

And the plankton who own these homes? Well, if they can’t sell, that means they can’t buy the $850K starter home in Flood Park…and that homeowner can’t buy the $1.1M home in Palo Alto…who in turn can’t upgrade to the $1.6M property in Los Altos he’s been salivating over…who in turn can’t move to a respectable venture-capitalist-ridden neighborhood in Atherton.

The sub-prime woes affecting the lower-end markets are bound to eventually impact Palo Alto and its kin — though probably not as much as this analogy makes it sound. Why? In this market, there are plankton at almost every price point, so homeowners looking to sell don’t necessarily need to wait for a $500K homeowner to be able to sell his home. For every East Menlo Park’ian who was planning to — but no longer can — move across the 101 to buy an $850K home, there’s a dual-income tech couple who’s looking for the same $850K as their first home. Higher up the food chain, newly minted Googlers represent the plankton of the Atherton market.

But make no mistake about it: the lower end markets here are hurting, and will continue to do so for a while.

For instance, Redwood City’s inventory, much like East Palo Alto’s, is more than triple where it was a year ago…

…and prices in the two lowest quartiles are not looking pretty:

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Amid all the current bad real estate news, with mortgage companies going bankrupt, Foxton’s closing shop, foreclosure rates rising, a liquidity crunch in the credit market, people can certainly be forgiven for thinking the sky is falling — especially if their little corner of the real estate world really is suffering.

Meanwhile, back in our little insulated corner of the world here in Palo Alto, prices remain strong, with the median price point having risen ten twenty thirty thirty-five percent year on year. Yes, that’s thirty-five, as in the number found between thirty-four and thirty-six. Hard to believe, but no less true for it:

(Skeptics will of course pounce on the slight drop from the high of $2.4M a month ago to where we are now — $2.35M — as evidence that — finally — Palo Alto home prices will begin to obey the same rules of gravity that apply elsewhere. I believe it’s more likely to be a seasonal thing rather than an indication of impending doom for our market.)

Not only is the overall market doing well, but every quartile is actually pulling its weight, with the top quartile doing particularly well of late:

Median prices, of course, are not the whole picture. Inventory, for example, is well below what you would expect for this time of year: a year ago at this time, there were 80 homes on the market, while now we’re just short of 50:

Our neighbors to the north in Redwood City, meanwhile, are showing a different story. Median prices are down, way down…

…and inventory levels are up, way up:

But again, that’s not the complete story. Observe…first, the lower two quartiles are indeed hurting…

…but the top two quartiles are holding their own quite well, thank you very much:

What’s the explanation for all this? Why is Palo Alto and the upper half of the Redwood City market doing so well, while the lower half of Redwood City is hurting? Friend, top broker, and colleague ex-colleague Steve TenBroeck (the “Steve” in the “Jeff and Steve” team) explains it thus:

Home owners in Palo Alto learn from the Merc and the Chron that the market is bad and decide maybe now ain’t a good time to sell. But, no worries — they don’t have to sell. Their mortgage, while high, ain’t killing them. They didn’t get an adjustable rate mortgage, so their payments aren’t skyrocketing. Owning a home isn’t causing them any cash flow problems.

Similar reasoning holds for the upper half of the Redwood City market. In the lower half, however, homeowners are hearing that the market is bad, and they’re personally experiencing it: their adjustable rate sub-prime mortgages are resetting soon, and their cash flow problems are about to become worse. Many don’t have the luxury of waiting for next year to sell. They have to sell now.

The lesson? Real estate is local, very, very, very local.

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I wanted to have a compelling title for a little experiment I recently did with my listing at 206 Palmita Place in Downtown Mountain View. It’s a newer construction home and I thought the location and price would appeal to couples or small families. Based on that demographic, I assumed more people would be searching for homes online, so I built a custom website for the house, and posted links to it on a number of real estate websites in addition to the ones like mlslistings.com that link to data on the MLS.

I also followed conventional wisdom and ran ads in the Palo Alto Weekly and Mountain View Voice newspapers, and an entry in the Open Homes Section of the San Jose Mercury News.

I then did some informal polling at the various open houses, asking visitors where they found out about the open house, leaving it as an open ended question. I also tracked hits to the website and looked at who the referring domains were. I found the results interesting and surprising.

Where did they come from?

Over the course of 4 days of open houses (Thurs and Fri evenings, Sat and Sun afternoons) we had 135 groups of visitors through. Of these, only 2 said they came based on the ad in the MV Voice, 1 from the Palo Alto Weekly and 1 from the SJ Merc. Another 11 groups had seen the open house directional signs (I blanketed the neighborhood) or the For Sale sign in the yard as they were passing by. That’s 14 out of 135 groups, or about 11%. The other 89% of visitors either found the listing online or were referred by their agents.

Online sources

I also tracked where hits to the website came from. There were over 2200 hits to the website, and initially 70% of those came from Movoto which is an online real estate information / referral site. After the first two days, mlslistings.com caught up, and after the first week was the source of about 70% of the hits. The house went under contract after a week, so I stopped tracking then.

While I admit that I am biased, I have had a theory for a while that newspaper ads for listings, especially in Palo Alto and surrounding communities, are more for advertising the agent and getting him or her more clients than getting potential Buyers into your home.

The National Association of Realtors estimates that 74% of home buyers begin their search for a home online, and the estimate for Silicon Valley is 92%. I’m still running an ad for my new listing in Redwood City, but it is only 1/4 page and that is because the sellers believe that potential buyers read the paper. I am also flooding the internet with placements and links, and I’m trying an experiment by posting the home on Zillow as well. It’s another experiment, and I’m partially doing it to get under Kevin’s skin as Zillow is a hot-button for him.

I’m tracking the marketing response on the Redwood City house as well, and I’ll do a post on the results from that when it goes under contract. In the meantime, I welcome your comments and hope for a bit of banter on online vs. print marketing.

Thanks for reading.

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Lying across the San Francisquito Creek and just to the north and west of its bigger, brasher neighbor Palo Alto, Menlo Park is the epitome of upscale suburban Silicon Valley living. Bounded roughly by Highways 101 and 280 and the cities of Palo Alto, Atherton, and Redwood City, Menlo Park is as well-manicured as it is wooded.

Apart from its natural beauty, Menlo Park’s denizens are proud, and rightly so, of its school system, which include the eponymous Menlo Park Elementary School District and the Las Lomitas School District (both of which it generously shares with Atherton) and the Sequoia Union High School District for the older students.

The shopping district centers around Santa Cruz Ave from El Camino Real to University Drive and boasts furniture stores, upscale salons, a toy store, numerous high-end restaurants (including The Left Bank), a wonderful 70’s vintage breakfast hangout named Anne’s Coffee shop (where one devotee has taken the time to upload a Youtube video), and Drager’s, which performs the amazing feat of making Whole Foods look like an inexpensive Safeway clone. Santa Cruz Ave is pretty quiet after 8:00pm, a sure sign that Stanford students prefer the glitz and glamor of Palo Alto’s University Ave.

While Palo Alto boasts the world-class university Stanford, Menlo Park’s contribution to Silicon Valley’s unique entrepreneur-laden business ecosystem is the venture capitalist heaven Sand Hill Road, an otherwise nondescript stretch of road running from El Camino Real to Highway 280.

The neighborhoods to the north and west of Menlo Park — Fair Oaks, Flood Park, and the Willows — are where you’ll find the city’s starter homes adjacent to Highway 101, with prices for a 1400 sq ft, 3 bedroom, 2 bathroom home starting in the mid-$700,000’s. Prices rise rapidly each block south and east of the highway, with the nicer and larger homes deep in the Willows running a tidy $1.6 million.

The Menlo Oaks neighborhood, bounded roughly by Bay, Willow, Middlefield, and Ringwood, boasts some of the largest homes and lots in this area of meandering streets and wonderfully old and large Oak trees. Crossing Middlefield, you come to the Allied Arts/Downtown neighborhood which includes the Allied Arts Guild. Further west brings you to the West Menlo and Alameda neighborhoods.

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Redwood City’s ongoing downtown facelift is transforming a dowdy area into a bustling, hip place. Near the center of action is a perennial Redwood City favorite, the Little India Restaurant. Combining delicious buffet-style fare with very reasonable prices, it’s a great place for both a quick lunchtime getaway and a slower-paced evening dining experience.Next time you have a hankering for Indian food, head over to Redwood City and visit the Little India Restaurant, at 917 Main Street.

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