What is particularly fascinating is how Redfin’s financial modeling is thoroughly and utterly unlike that of a traditional broker. That makes sense, of course, since Redfin is, well, not a traditional broker. In particular, unlike traditional brokers, Redfin makes its money through the act of – wait for it — brokerage — that is, representing buyers and sellers of homes.
Traditional brokerages — Coldwell Banker, Prudential, ReMax, Keller Williams, Alain Pinel — on the other hand, most emphatically do not make money through brokerage activities — they leave that work to their agent work force, usually a collection of independent contractors. Traditional brokerages, you see, make their money through landlording.
They provide agents with office space, training, mentoring, branding, open house opportunities, telephone lines, etc. and then charge these agents twofold: first, a portion of their commissions (starting at 50% or more for new agents, going down to perhaps 5% or 10% for the top agents, averaging perhaps around 25%) and secondly, a rather long laundry list of fees, including tech fees, desk fees, legal fees, and a myriad of others.
Much of what remains in the agent’s pocket after the broker’s share is divvied up among countless vendors, including the local MLS, newspapers, cell phone carriers, web site vendors, and Lexus dealers.
Here’s a picture of the money trail:
…and here’s one of them new-fangled Sketchcasts…
Further commentary from others:
Ardell summarizes her take on the article: Sounds like the practical people are the ones asking for money, and the impractical ones are the people giving the money.
Trulia, the online listing site which aggregates data from brokers and agents around the country, just turned two today. In that short time, they’ve accomplished some fairly impressive feats:
They built a home search site, getting listings Realtor-by-Realtor, broker-by-broker, without going through MLS’s.
They formed partnerships with a number of leading regional and nation-wide brokerages, including Alain Pinel, Coldwell Banker, and Keller Williams.
They layered on an impressive array of quantitative data on schools, neighborhoods, price trends, and so forth.
They mixed in qualitative information with their Voices product, which has spawned quite an active consumer-agent forum.
They became one of the leading sources of online traffic for many of their broker partners.
As founder Pete Flint notes in this blog post, they did all this without resorting to the all-too-common bait-’n-switch tactics in this industry.
This post is in honor of the citizen journalists at Redfin, whose months of efforts at writing witty, insightful property reviews were brought down by an over-zealous MLS association bent on maintaining the rightful balance of power in the real estate business — ie, that the listing agent is at the top of the pyramid, the buyer’s representative is significantly lower, and the consumers…well, they’re not really that important, let’s face it.
I’m a good 800 miles out of the jurisdiction of the NWMLS, but I’m sure our local MLS’s are paying close attention. So, here’s what my semi-regular property reviews would look like if they were to be NWMLS-compliant…
Ken DeLeon, Wilson Sonsini attorney turned Keller Williams mega-agent, has a new listing at 994 Loma Verde. Like half of today’s tour, it’s priced just a whisker under $1.3M, but good common market sense would suggest it’ll go somewhat above that. At ~1800 sq ft, it’s spacious and bright, and — as we would expect — it’s impeccably staged. Another met expectation was Ken’s food line up — he always does a full-court press to bring in the agents, and we were there in force. Ken’s open house schedule for this weekend is standard for him: 1pm to 5pm on both Saturday and Sunday. That is, while other agents are still enjoying lunch, Ken is already out there at the property; while other agents have long gone home, Ken is still there, trying to get the best deal for his client. (Full disclosure: Just so there’s no mistake, I am not Ken DeLeon. My name is Kevin Boer. Ken is a friend, and, technically, a competitor. I’m with Alain Pinel Realtors, not Keller Williams. 994 Loma Verde is not my listing. I am not advertising the listing. I am not pretending as if I am the listing agent in an effort to get people to call me about this property. I am talking about the property because I saw it on tour today and it was pretty neat.)
I wanted to have a compelling title for a little experiment I recently did with my listing at 206 Palmita Place in Downtown Mountain View. It’s a newer construction home and I thought the location and price would appeal to couples or small families. Based on that demographic, I assumed more people would be searching for homes online, so I built a custom website for the house, and posted links to it on a number of real estate websites in addition to the ones like mlslistings.com that link to data on the MLS.
I then did some informal polling at the various open houses, asking visitors where they found out about the open house, leaving it as an open ended question. I also tracked hits to the website and looked at who the referring domains were. I found the results interesting and surprising.
Where did they come from?
Over the course of 4 days of open houses (Thurs and Fri evenings, Sat and Sun afternoons) we had 135 groups of visitors through. Of these, only 2 said they came based on the ad in the MV Voice, 1 from the Palo Alto Weekly and 1 from the SJ Merc. Another 11 groups had seen the open house directional signs (I blanketed the neighborhood) or the For Sale sign in the yard as they were passing by. That’s 14 out of 135 groups, or about 11%. The other 89% of visitors either found the listing online or were referred by their agents.
Online sources
I also tracked where hits to the website came from. There were over 2200 hits to the website, and initially 70% of those came from Movoto which is an online real estate information / referral site. After the first two days, mlslistings.com caught up, and after the first week was the source of about 70% of the hits. The house went under contract after a week, so I stopped tracking then.
While I admit that I am biased, I have had a theory for a while that newspaper ads for listings, especially in Palo Alto and surrounding communities, are more for advertising the agent and getting him or her more clients than getting potential Buyers into your home.
The National Association of Realtors estimates that 74% of home buyers begin their search for a home online, and the estimate for Silicon Valley is 92%. I’m still running an ad for my new listing in Redwood City, but it is only 1/4 page and that is because the sellers believe that potential buyers read the paper. I am also flooding the internet with placements and links, and I’m trying an experiment by posting the home on Zillow as well. It’s another experiment, and I’m partially doing it to get under Kevin’s skin as Zillow is a hot-button for him.
I’m tracking the marketing response on the Redwood City house as well, and I’ll do a post on the results from that when it goes under contract. In the meantime, I welcome your comments and hope for a bit of banter on online vs. print marketing.
Alas, the Americans with Disabilities Act does not consider gluten-intolerance a protected condition, and thus I went hungry during today’s Menlo Park real estate tour, in which many homes offered tempting delicacies to lure us in. Though the dearth of housing inventory remains an issue (see the 90-day rolling average chart to the left), the numbers have been increasing lately (per the 7-day rolling average chart on the right), and this was reflected in today’s tour which featured a surprising number of properties in the Willows.
But before stopping by the Willows I went to the Flood Park neighborhood sandwiched between Bay Rd and Highway 101 to see Corey Sijbrant’slisting at 1033 Ringwood, Menlo Park. Weighing in at $1,049,000, with 3 bedrooms, 2 bathrooms, and 1600 square feet, it’s been nicely done up and the master bedroom boasts a loft area, a touch I’ve always liked.
Moving on to the Willows, I started at 927 Arnold, a Tasha Standridge (Keller Williams) listing. This home is a classic “Timing is everything story.” On the market during last year’s doldrums, it just didn’t sell. Tasha wisely took it off the market, made some improvements, and now it shows even better than before and will doubtless sell within the week. With two stories, 4 bedrooms, 2 bathrooms, and about 1750 sq ft, this home is listed for only $990,000. A home that large in the Willows for under a million dollars? What gives? Simple — it’s unfortunately only a stone’s throw from Willow Rd and from highway 101. The sound barrier wall deflects a lot of the noise, but there’s still enough noise to make the property’s yard a poor choice for a yoga meditation session. Check it out this weekend during the Saturday and Sunday open house. Next was this week’s winner of the “great spread” award: 212 Chester St from mother-and-daughter team Gloria and Caitlin Darke (Alain Pinel). I had to content myself with the healthy stuff there — celery sticks and carrots — and pass on the undoubtedly delicious, but tragically gluten-ridden, breaded chicken. Oh yes, the home itself…Priced at a whisker under $1.3M, the home has been significantly redone, boasts a large lot over 7300 sq ft, and has nearly 2000 sq ft of living space. See it for yourself during this weekend’s open house on both Saturday and Sunday.
Next up was Karen Izzo’s (Coldwell Banker) listing at 3 Cleland Place. Also open this Saturday and Sunday, this $1,200,000 “Charming Willows Bungalow” has a surprisingly large back yard — complete with a nostalgia-inducing tree swing — and 1410 square feet of living space, including 3 bedrooms and 1.5 bathrooms. Her Realtor treats included some much-needed coffee and some undoubtedly also delicious, but sadly be-glutenized muffins. I had to pass.
From there the next on my list was local Keller Williams superstar Miles McCormick’s listing at 336 Concord Drive. Miles was in the business and web-savvy early enough that he snagged the domain name “HomesOfThePeninsula.com”. At $786/sq ft, this 1520 square foot property will set you back just under $1.2M, and you’ll get not only a spectacular Willows location — with proximity to downtown Palo Alto — but also a very nicely done up 3 bedroom, 2 bath home. Again, delicious treats. Again, not for the gluten-intolerant Realtor. Oh yes, this home is also open on both Saturday and Sunday.
Today's broker tour had only 5 homes. Inventory is low right now. Best property was 123 Main Street. 2008-05-30
http://twitpic.com/1l54 - The action on Palmer Lane in Fair Oaks (Menlo Park) continues...673 Palmer Lane on market last week -- 4/3.5/$ ... 2008-05-28
Memorial Day weekend -- expect little open house traffic, and not many open houses to check out. Most Realtors take a break this weekend. 2008-05-23
http://twitpic.com/1e76 - Bummed I couldn't make broker tour today. Wanted to see 12335 Stonebrook in Los Altos Hills -- $45M mansion, l ... 2008-05-23
Palo Alto median home price now just under $2M 2008-05-23
Eye candy alert: 5070 Alpine Road, Portola Valley. Only $8.4M! 7800 sq ft
home. Listing agent Pat Looney 2008-05-22
2 new Palo Alto listings in last 24 hours: 2916 Ramona ($2.5M; 5/3) from
Lynn Chou; 890 N Cal. ($1.6M 5/2.5) from Tim McKeegan 2008-05-22
$898,800 :: 515 Bay Rd, Menlo Park CASaturday, 19 July 2008, 9:20 pm 2 beds, 1.00 bathsProperty Size: 950 sq ft Lot Size: 6,250 sq ftAdded: 04/04/08, Last Updated: 07/20/08MLS Number: 789299Charming two bedroom home has been updated;remodeled Kitchen with top the line. […]
$5,450,000 :: 1085 Trinity Dr, Menlo Park CASaturday, 19 July 2008, 9:12 pm 6 beds, 4.00 bathsProperty Size: 6,796 sq ft Lot Size: 17,304 sq ftAdded: 05/15/08, Last Updated: 07/20/08MLS Number: 809132THIS BEAUTIFUL NEW MEDITERRANEAN HOME OFFERS SWEEPING VIEWS OF SHARON HEIGHT. […]
$1,149,000 :: 2000 Valparaiso Av, Menlo Park CASaturday, 19 July 2008, 9:12 pm 3 beds, 1.00 bathsProperty Size: 1,120 sq ft Lot Size: 8,664 sq ftAdded: 06/03/08, Last Updated: 07/20/08MLS Number: 812512Updated home with easy access to downtown amenities. Fully remodeled in 2004.. […]
$2,495,000 :: 2194 Clayton Dr, Menlo Park CASaturday, 19 July 2008, 9:10 pm 4 beds, 3.00 bathsProperty Size: 3,130 sq ft Lot Size: 14,100 sq ftAdded: 06/17/08, Last Updated: 07/20/08MLS Number: 815525Sequestered by a flourishing garden, this delightful 4-bedroom, 3-bathroom h. […]
$4,995,000 :: 1618 Stanford Av, Menlo Park CASaturday, 19 July 2008, 9:09 pm 6 beds, 4.00 bathsProperty Size: 6,225 sq ft Lot Size: 14,061 sq ftAdded: 06/09/08, Last Updated: 07/20/08MLS Number: 814047Just completed in desirable central Menlo Park, this newly constructed home. […]
$2,895,000 :: 641 Arbor Rd, Menlo Park CASaturday, 19 July 2008, 9:07 pm 5 beds, 4.00 bathsProperty Size: 3,370 sq ft Lot Size: 10,000 sq ftAdded: 06/26/08, Last Updated: 07/20/08MLS Number: 817958Magnificent custom built corner lot home in prime central Menlo Park. Wonder. […]
$2,695,000 :: Address Not Disclosed, Menlo Park CASaturday, 19 July 2008, 9:06 pm 6 beds, 4.00 bathsProperty Size: 4,267 sq ft Lot Size: 10,080 sq ftAdded: 05/12/08, Last Updated: 07/20/08MLS Number: 808134GREAT CUL-DE-SAC LOCATION. CLOSE TO SCHOOLS. OPEN 2-STORY ENTRY WITH SWEEPIN. […]
$949,000 :: 1971 Menalto Av, Menlo Park CASaturday, 19 July 2008, 9:03 pm 2 beds, 1.00 bathsProperty Size: 1,180 sq ft Lot Size: 7,300 sq ftAdded: 07/15/08, Last Updated: 07/20/08MLS Number: 821380OLD WORLD CHARM IN THE WILLOWS. SUNNY KITCHEN WITH NEW TILED COUNTERS, HARDWO. […]
$1,495,000 :: 2010 Ashton Av, Menlo Park CASaturday, 19 July 2008, 7:48 pm 3 beds, 2.00 bathsProperty Size: 1,806 sq ft Lot Size: 6,240 sq ftAdded: 07/07/08, Last Updated: 07/20/08MLS Number: 819739From the inviting entrance gate to the designer finishes throughout and expan. […]
$2,059,000 :: 715 Monte Rosa Dr, Menlo Park CASaturday, 19 July 2008, 7:45 pm 3 beds, 2.50 bathsProperty Size: 2,313 sq ft Lot Size: 12,972 sq ftAdded: 04/28/08, Last Updated: 07/20/08MLS Number: 804878Tastefully remodeled home with gorgeous professionally designed landscape! G. […]
$749,000 :: 560 6th Av, Menlo Park CASaturday, 19 July 2008, 8:06 am 2 beds, 2.00 bathsProperty Size: 1,040 sq ft Lot Size: 6,000 sq ftAdded: 06/02/08, Last Updated: 07/19/08MLS Number: 812536Possibilities abound with versatile floor plan in this lovely home; bonus roo. […]
$1,450,000 :: 1242 Hoover St, Menlo Park CAFriday, 18 July 2008, 8:49 am 3 beds, 2.50 bathsProperty Size: 1,620 sq ft Lot Size: 3,518 sq ftAdded: 06/26/08, Last Updated: 07/18/08MLS Number: 817993Built in 2001. Charming DETACHED townhome in downtown Menlo Park. 10+ locatio. […]
$3,250,000 :: 1070 Trinity Dr, Menlo Park CAFriday, 18 July 2008, 5:37 am 5 beds, 3.50 bathsProperty Size: 4,108 sq ft Lot Size: 14,805 sq ftAdded: 06/16/08, Last Updated: 07/18/08MLS Number: 815569Exquisitely remodeled, unlike any other in much-sought after Sharon Heights.. […]
$499,900 :: 667 10th Av, Menlo Park CAFriday, 18 July 2008, 5:33 am 2 beds, 1.00 bathsProperty Size: 880 sq ft Lot Size: 6,741 sq ftAdded: 07/07/08, Last Updated: 07/18/08MLS Number: 819770Country setting, cute, cozy cottage, on a large lot, near Fair Oaks Park. Easy. […]
$2,795,000 :: Address Not Disclosed, Menlo Park CAFriday, 18 July 2008, 2:31 am 4 beds, 3.50 bathsProperty Size: 2,720 sq ft Lot Size: 10,200 sq ftAdded: 07/07/08, Last Updated: 07/18/08MLS Number: 819760LOCATION COUNTS!!!WALK TO OAKKNOLL AND HILLVIEW SCHOOLS. QUITE-TREE LINED LA. […]
$2,235,000 :: Address Not Disclosed, Menlo Park CAFriday, 18 July 2008, 2:20 am 4 beds, 3.50 bathsProperty Size: 2,380 sq ft Lot Size: 6,396 sq ftAdded: 07/14/08, Last Updated: 07/18/08MLS Number: 821325TWO-STORY TUDOR. BUILT 1936 WITH EXTENSIVE ADDITIONS IN 1997. ARCHITECTUALLY. […]
$949,000 :: 916 Timothy Ln, Menlo Park CAThursday, 17 July 2008, 11:22 am 3 beds, 2.00 bathsProperty Size: 1,440 sq ft Lot Size: 7,085 sq ftAdded: 06/08/08, Last Updated: 07/17/08MLS Number: 813990Charming home on large 7085sf lot. Three bedrooms Two Baths Hardwood floors V. […]
$2,295,000 :: 519 Palmer Ln, Menlo Park CAThursday, 17 July 2008, 10:46 am 4 beds, 3.50 bathsProperty Size: 3,354 sq ft Lot Size: 10,000 sq ftAdded: 05/24/08, Last Updated: 07/17/08MLS Number: 783270EXQUISITE BRAND NEW TWO STORY MEDITERRANEAN STYLE... NO EXPENSES SPARED WITH. […]
$895,000 :: 376 Mckendry Dr, Menlo Park CAThursday, 17 July 2008, 7:57 am 3 beds, 1.00 bathsProperty Size: 980 sq ft Lot Size: 4,634 sq ftAdded: 07/07/08, Last Updated: 07/17/08MLS Number: 819766Cottage style starter home in a prime area of the Willows. Freshly painted with. […]
$1,695,000 :: 491 Claremont Wy, Menlo Park CAThursday, 17 July 2008, 5:24 am 3 beds, 3.00 bathsProperty Size: 2,030 sq ft Lot Size: 8,710 sq ftAdded: 07/07/08, Last Updated: 07/17/08MLS Number: 819701Wonderful Linfield Oaks home close to Burgess Park, the train, downtown MP &. […]
$499,500 :: 1155 Carlton Av, Menlo Park CAWednesday, 16 July 2008, 4:18 pm 2 beds, 1.00 bathsProperty Size: 830 sq ft Lot Size: 6,000 sq ftAdded: 07/10/08, Last Updated: 07/16/08MLS Number: 8206202Bed/1Bathwith added utility room. Huge backyard. Garage is currently converted. […]
$739,000 :: 590 6th Av, Menlo Park CAWednesday, 16 July 2008, 1:39 pm 4 beds, 2.00 bathsProperty Size: 1,000 sq ft Lot Size: 4,500 sq ftAdded: 07/16/08, Last Updated: 07/16/08MLS Number: 822089Completely remodelled recently less than 2 years. New windows, bathrooms floo. […]
$429,900 :: 1335 Sevier Av, Menlo Park CAWednesday, 16 July 2008, 7:32 am 2 beds, 2.00 bathsProperty Size: 1,360 sq ft Lot Size: 5,750 sq ftAdded: 07/16/08, Last Updated: 07/16/08MLS Number: 821952This is a gem, not a short sale!!! This is bank owned!Listed With Jacinto Lan. […]
$1,998,000 :: 740 Wallea Dr, Menlo Park CAWednesday, 16 July 2008, 4:13 am 4 beds, 3.00 bathsProperty Size: 2,210 sq ft Lot Size: 10,101 sq ftAdded: 07/03/08, Last Updated: 07/16/08MLS Number: 819423Great location for this tastefully updated Menlo rancher.Spacious living and. […]
$1,999,000 :: 1160 Saxon Wy, Menlo Park CATuesday, 15 July 2008, 8:32 am 4 beds, 3.00 bathsProperty Size: 2,930 sq ft Lot Size: 11,025 sq ftAdded: 07/14/08, Last Updated: 07/15/08MLS Number: 821360Nearly 3000sqft in this spacious 4 bed/3 bath home in desirable West Menlo N. […]
$399,000 :: 719 San Benito Av, Menlo Park CATuesday, 15 July 2008, 5:58 am 2 beds, 1.00 bathsProperty Size: 720 sq ft Lot Size: 3,360 sq ftAdded: 05/15/08, Last Updated: 07/15/08MLS Number: 809111PRE-FORECLOSURE Beautiful Move-In Condition Home in Quiet and Most Desirable Ne. […]
$559,900 :: 575 6th Av, Menlo Park CATuesday, 15 July 2008, 5:12 am 3 beds, 1.00 bathsProperty Size: 1,200 sq ft Lot Size: 4,600 sq ftAdded: 07/15/08, Last Updated: 07/15/08MLS Number: 804760Fabulous Opportunity in a Quiet Tree Lined Menlo Park neighborhood with Menlo. […]
$349,000 :: 1379 Madera Av, Menlo Park CATuesday, 15 July 2008, 4:24 am 3 beds, 1.00 bathsProperty Size: 890 sq ft Lot Size: 6,210 sq ftAdded: 05/10/08, Last Updated: 07/15/08MLS Number: 807973Charming rancher on tree lined street, level fenced yard. Great opportunity for. […]
$1,370,000 :: 688 Roble Av, Menlo Park CAMonday, 14 July 2008, 2:47 pm 2 beds, 1.00 bathsProperty Size: 1,240 sq ft Lot Size: 5,650 sq ftAdded: 06/05/08, Last Updated: 07/14/08MLS Number: 813545Wonderful home located in the heart of downtown W Menlo Park. Convenient loca. […]
$1,245,000 :: 785 Coleman Av, Menlo Park CAMonday, 14 July 2008, 11:00 am 3 beds, 2.00 bathsProperty Size: 1,880 sq ft Lot Size: 6,000 sq ftAdded: 07/05/08, Last Updated: 07/14/08MLS Number: 819616Charming 3/2 home has family room plus studio apartment! 1880 sq.ft. includin. […]
$998,000 :: 5 Iris Ln, Menlo Park CAMonday, 14 July 2008, 9:02 am 4 beds, 3.00 bathsProperty Size: 1,660 sq ft Lot Size: 10,540 sq ftAdded: 06/12/08, Last Updated: 07/14/08MLS Number: 814884Wonderful Rancher built in 1963 on approx. 10,540 SF lot. Vaulted ceilings a. […]
$788,000 :: 501 Sandlewood, Menlo Park CAMonday, 14 July 2008, 7:54 am 3 beds, 2.50 bathsProperty Size: 1,640 sq ft Lot Size: 3,464 sq ftAdded: 06/23/08, Last Updated: 07/14/08MLS Number: 817129Built by Clarum Homes, a renowned builder of energy efficient "green" residen. […]
$998,000 :: 538 9th Av, Menlo Park CAMonday, 14 July 2008, 6:14 am 3 beds, 2.00 bathsProperty Size: 1,620 sq ft Lot Size: 5,009 sq ftAdded: 07/06/08, Last Updated: 07/14/08MLS Number: 819684Bright, spacious & ready to move into. Super private away from street. Great. […]
$376,000 :: 309 Market Pl, Menlo Park CAFriday, 11 July 2008, 11:00 am 2 beds, 1.00 bathsProperty Size: 910 sq ft Lot Size: 5,000 sq ftAdded: 07/11/08, Last Updated: 07/11/08MLS Number: 821085Located within walking distance of Boys & Girls Club and next door to park/play. […]
$346,900 :: 150 Newbridge St, Menlo Park CAFriday, 11 July 2008, 5:40 am 3 beds, 1.00 bathsProperty Size: 980 sq ft Lot Size: 6,325 sq ftAdded: 07/08/08, Last Updated: 07/11/08MLS Number: 820030Needs cosmetic updating and some repair work. 3 bedrooms, 1 bath, 1 car garage.. […]
$374,000 :: 1279 Carlton Av, Menlo Park CAFriday, 11 July 2008, 4:32 am 3 beds, 1.00 bathsProperty Size: 1,030 sq ft Lot Size: 7,440 sq ftAdded: 07/08/08, Last Updated: 07/11/08MLS Number: 815686THIS HUGE LOT OFFERS TONS OF POTENTIAL. THIS HOME IS A CORNER LOT, OFFERING T. […]
$1,525,000 :: 4021 Fair Oaks Av, Menlo Park CAThursday, 10 July 2008, 4:36 am 6 beds, 4.00 bathsProperty Size: 2,870 sq ft Lot Size: 5,000 sq ftAdded: 06/26/08, Last Updated: 07/10/08MLS Number: 8178957 Bedrooms, 5 bathrooms, new kitchen, granite counter tops, giant attic, 2 ma. […]
$598,000 :: 746 14th Av, Menlo Park CAThursday, 10 July 2008, 2:52 am 2 beds, 1.00 bathsProperty Size: 780 sq ft Lot Size: 2,675 sq ftAdded: 06/02/08, Last Updated: 07/10/08MLS Number: 812623Darling updated bungalow in highly desirable Menlo Park neighborhood. Convientl. […]
$551,000 :: 1312 Sevier Av, Menlo Park CAWednesday, 9 July 2008, 7:07 am 4 beds, 2.00 bathsProperty Size: 1,670 sq ft Lot Size: 7,820 sq ftAdded: 05/02/08, Last Updated: 07/09/08MLS Number: 806125PRICE REDUCTION! Wonderful neighborhood. Must see! This one needs a little lo. […]
$1,799,000 :: 510 Gilbert Av, Menlo Park CAWednesday, 9 July 2008, 6:04 am 4 beds, 3.00 bathsProperty Size: 2,548 sq ft Lot Size: 7,690 sq ftAdded: 04/10/08, Last Updated: 07/09/08MLS Number: 800959PRICE REDUCED - Beautiful new construction in the Willows neighborhood of Men. […]
$998,000 :: 4 Heritage Pl, Menlo Park CAWednesday, 9 July 2008, 6:01 am 3 beds, 3.00 bathsProperty Size: 1,868 sq ft Lot Size: 1,763 sq ftAdded: 04/01/08, Last Updated: 07/09/08MLS Number: 788241Map at 996 Willow MP~Model Open Fri,Sat,Sun,Mon 10-5 Modern single family det. […]
$998,000 :: 6 Heritage Pl, Menlo Park CAWednesday, 9 July 2008, 6:01 am 3 beds, 3.00 bathsProperty Size: 1,868 sq ft Lot Size: 1,764 sq ftAdded: 02/27/08, Last Updated: 07/09/08MLS Number: 780783Map at 996 Willow MP~Model Open Fri,Sat,Sun,Mon 10-5 Modern single family det. […]
$998,000 :: 2 Heritage Pl, Menlo Park CAWednesday, 9 July 2008, 6:01 am 3 beds, 3.00 bathsProperty Size: 1,868 sq ft Lot Size: 1,763 sq ftAdded: 04/01/08, Last Updated: 07/09/08MLS Number: 788251Map at 996 Willow MP~Model Open Fri,Sat,Sun,Mon 10-5 Modern single family det. […]
$998,000 :: 9 Heritage Pl, Menlo Park CAWednesday, 9 July 2008, 6:01 am 3 beds, 3.00 bathsProperty Size: 1,868 sq ft Lot Size: 1,652 sq ftAdded: 03/31/08, Last Updated: 07/09/08MLS Number: 788086Map at 996 Willow MP~Model Open Fri,Sat,Sun,Mon 10-5 Modern single family det. […]
$998,000 :: 8 Heritage Pl, Menlo Park CAWednesday, 9 July 2008, 6:01 am 3 beds, 3.00 bathsProperty Size: 1,868 sq ft Lot Size: 2,797 sq ftAdded: 03/31/08, Last Updated: 07/09/08MLS Number: 788057Map at 996 Willow MP~Model Open Fri,Sat,Sun,Mon 10-5 Modern single family det. […]
$599,000 :: 720 11th Av, Menlo Park CATuesday, 8 July 2008, 8:00 am 2 beds, 1.00 bathsProperty Size: 800 sq ft Lot Size: 2,675 sq ftAdded: 06/30/08, Last Updated: 07/08/08MLS Number: 818604Charming, well-maintained bungalow boasts beautiful hardwood floors high, expos. […]
$1,399,000 :: 928 Middle Av, Menlo Park CATuesday, 8 July 2008, 5:05 am 4 beds, 3.00 bathsProperty Size: 1,588 sq ft Lot Size: 3,525 sq ftAdded: 06/04/08, Last Updated: 07/08/08MLS Number: 813054Nestled in the heart of Menlo Park, this newly constructed home blends classi. […]
$1,399,000 :: 938 Middle Av, Menlo Park CATuesday, 8 July 2008, 4:49 am 4 beds, 3.00 bathsProperty Size: 1,577 sq ft Lot Size: 3,525 sq ftAdded: 06/04/08, Last Updated: 07/08/08MLS Number: 813073Just moments to downtown Menlo Park, this brand-new French inspired home offe. […]
$1,295,000 :: 1123 Pine St, Menlo Park CAMonday, 7 July 2008, 10:15 am 4 beds, 3.00 bathsProperty Size: 1,620 sq ft Lot Size: 6,006 sq ftAdded: 05/01/08, Last Updated: 07/07/08MLS Number: 805725FABULOUS OPPORTUNITY TO LIVE CLOSE TO DOWNTOWN MP & PA. CURRENTLY USED AS REC. […]
$525,000 :: 1254 Carlton Av, Menlo Park CAMonday, 7 July 2008, 9:03 am 3 beds, 1.00 bathsProperty Size: 1,200 sq ft Lot Size: 6,000 sq ftAdded: 06/30/08, Last Updated: 07/07/08MLS Number: 818655NICE HOME, WELL MAINTAIN HOME 3BED/1BATH STUDIO HAS 1BED AND A 2ND BATH PEMIT. […]
Though the dearth of housing inventory remains an issue (see the 90-day rolling average chart to the left), the numbers have been increasing lately (per the 7-day rolling average chart on the right), and this was reflected in today’s tour which featured a surprising number of properties in the Willows.
But before stopping by the Willows I went to the Flood Park neighborhood sandwiched between Bay Rd and Highway 101 to see 
listing. This home is a classic “Timing is everything story.” On the market during last year’s doldrums, it just didn’t sell. Tasha wisely took it off the market, made some improvements, and now it shows even better than before and will doubtless sell within the week. With two stories, 4 bedrooms, 2 bathrooms, and about 1750 sq ft, this home is listed for only $990,000. A home that large in the Willows for under a million dollars? What gives? Simple — it’s unfortunately only a stone’s throw from Willow Rd and from highway 101. The sound barrier wall deflects a lot of the noise, but there’s still enough noise to make the property’s yard a poor choice for a yoga meditation session. Check it out this weekend during the Saturday and Sunday open house.
Next was this week’s winner of the “great spread” award: 
Next up was 
From there the next on my list was local Keller Williams superstar 
