SubscribeZillow maintains composure
October 31, 2006
After Alan Dalton’s Hugo-Chavez-esque attack, Zillow’s Lloyd Frink responded in a surprisingly low-key fashion, choosing substance over style. I’m not sure I would have been able to resist shooting back. No, wait a minute — I would have shot back, no question.
Unsolicited advice to Lloyd:
Never use the words “spreadsheet” and “valuation” with a Realtor audience. Coming from a consulting background, I made the same mistake when I got into the business. Instead of “valuation”, say “estimate.” Instead of “spreadsheet” — well, just don’t use that word. Period. “Spreadsheet” connotes too mathematical an approach to estimating the value of something as emotionally charged as a home. Never mind that a common quick-and-dirty approach to a first cut of home valuation used by Realtors is a simple price-per-sq-ft analysis — a great task for a spreadsheet if there ever was one.
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