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The Relationship Between The Super Bowl And Real Estate

Kevin Boer, Broker Owner, 3 Oceans Real Estate, Inc. ()

February 2nd, 2008 · 7 Comments

At the risk of offending Jeff Brown, I’ve never been able to figure out why, in a sport called football, the ball in question spends almost no time in contact with, uh, the foot.  Be that as it may, there is apparently a major football game tomorrow — I think it’s called the Superbowl.

Given that a good chunk of the U.S. will be glued to the screen tomorrow, there’s an obvious question to us in the real estate business:  is this a good weekend to be buying or selling a house?

The general consensus is that it’s probably not a good use of your time to be hosting an open house tomorrow.  You’re not likely to have a lot of interested home buyers dropping by.

By the same logic, if you’re a home buyer, and you’re not really into the whole Superbowl thing, there may well not be a lot of open houses to see…but there will probably also not be much competition for the inventory that’s out there.  (Latter point will only make sense for those in the parts of the country — like here in Palo Alto — where it remains a seller’s market.)

Now it’s time to dust off a post of mine from last year:  The Top 10 Differences Between The Superbowl And My Real Estate Business.

10. It doesn’t cost $2M for a 30-second ad on my site.

9. I don’t need shoulder pads and a helmet to protect me from rough play in real estate.

8. I don’t have a 100 million people watching my every move.

7. There aren’t 10,000 web sites predicting the imminent demise of football.

6. I don’t get to call a timeout to figure out what to do next.

5. In football, there’s never any doubt about who’s on whose side.

4. Bad weather doesn’t bring the SuperBowl to a halt.

3. Prince doesn’t perform at my closings.

2. Not many of my competitors weigh 325 pounds.

…and the number 1 difference between the SuperBowl and my real estate business…

1. Real estate makes sense to me.

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7 responses so far ↓

  • 1 The Relationship Between The Super Bowl And Real Estate | The Long List of Odysseus Medal Nominees | Realtors and real estate, mortgages, lending, investments // Feb 2, 2008 at 4:34 pm

    [...] The Relationship Between The Super Bowl And Real Estate, by Kevin Boer. [...]

  • 2 ines // Feb 2, 2008 at 6:05 pm

    That was great Kevin - I wonder who would have an open house tomorrow? on the other hand, I do have a couple of showings. (btw, sometimes I do feel like I need a helmet and shoulderpads for protection in real estate……it can be ROUGH at times)

  • 3 Jeff Brown // Feb 2, 2008 at 8:05 pm

    And all this time (Who knows how long?) my reader said your blog was inoperative.

    There may be buyers out there uninterested in tomorrow’s game, but finding the seller’s with the same attitude could be problematic. :)

  • 4 Chris Iverson, Realtor // Feb 2, 2008 at 9:51 pm

    Even more interesting, are those agents holding off on putting their listings on the market until NEXT weekend. Much like the stock market has (had?) the January effect, local real estate has the post Superbowl listing blip/frenzy.

  • 5 Roberta Murphy // Feb 3, 2008 at 11:51 am

    I am supposed to show property today and it is pouring rain (uncharacteristic for San Diego). The weather bothers me more than missing the Super Bowl–except for the commercials.

    Those I would miss.

    #11: Real estate websites don’t collect $2.7 million for a sponsor’s 30-second appearance:-)

  • 6 Roberta Murphy // Feb 3, 2008 at 11:55 am

    Scratch #11: It repeats your prior point, except that NO real estate site sponsor could amuse me half as much as those on Super Bowl.

  • 7 Kris Berg // Feb 5, 2008 at 3:17 pm

    You are wrong about #9.

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