Tony Longo and Nick Sudano, the brains behind CondoDomain, just announced that they’re moving beyond the business of marketing condos nation-wide and into the business of brokerage itself, apparently specializing in downtown Boston condos. Their site www.anthjames.com, which just launched, is slick, slick, slick, with a professionally done intro video on the home page, which is well visible, but does not appear to slow the site down.
Their press release touts a concept that’s long been lacking in real estate: choice. Traditionally in this business, “choice” has meant “You list with me for 6% or you list with him for 6%.” Tony and Nick’s offering on both the buy and sell side is basically:
- “We’ll give you a full service experience, do everything for you, and charge you a fair price”
or - “If you’re willing to do part of the work, we’ll charge you less on the sell side, and refund you some money on the buy side.”
The latter offering is basically in direct competition with perennial bad boy Redfin’s offering, in that the client hosts open houses themselves on the sell side or goes to open houses on his own on the buy side. Time will tell how well this concept plays out in the Boston market.
Good work, guys!
Tags: * Type of Content, Consumer, Industry, Real estate
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1 response so far ↓
1 Boston Real Estate // Jun 20, 2007 at 4:32 am
Hey Kevin - Thx for the plug. We will keep you in the loop as we receive feedback from the local community. Chat soon. Tony
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