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Introducing The World’s Most Internet-Marketed Property: Come Along for the Ride!

 Kevin Boer, Broker Owner, 3 Oceans Real Estate, Inc. ()

April 9th, 2007 · 6 Comments

I've been waiting for the right opportunity to really push the envelope of online real estate marketing, and, well, it's here!

I'm working on a listing in San Francisco's Potrero Hill neighborhood that fits perfectly into this new online marketing world:  it's slick, chic, and contemporary, will likely attract a younger and web-savvy crowd of buyers, and the sellers simply love the idea of creating a buzz online.

We're passing on the normal full-color ads in traditional local media like the San Francisco Chronicle, the San Jose Mercury News, and we'll be spending that money online instead.  To hedge our bets, we will be placing open house display ads in print media.

I'll be collaborating with several real estate online marketing companies to promote this property.  They'll be showing me — and, by extension, my readers — how to get the full benefit of their products.  I intend to chronicle our adventures here and invite you to follow along.  If you have some ideas, feel free to join in!

I'll announce the first collaborator tomorrow.

In the meantime, as part of our adventures, let's see how high this site currently ranks for the search, "San Francisco Potrero Hill Real Estate" — I suspect it won't be that good, since I've never written about Potrero Hill before!

Sure enough, on Google, Yahoo, and MSN, I'm nowhere to be found, not even in the top 100.  :(

Google: 

3Oceans doesn't rank at all in a Google search for

 

Yahoo: 

3Oceans doesn't rank at all in a Yahoo search for

 

MSN:

3Oceans doesn't rank at all in an MSN search for

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Possibly related posts

Tags: Advertising · Buyer and seller tips · Disclosures · For sellers · Google · MSN · Media · Newspapers · Online advertising · Potrero Hill · Preparing a home · Real estate · San Francisco · San Francisco Chronicle · San Jose Mercury · Yahoo

6 responses so far ↓

  • 1 john harper // Apr 9, 2007 at 8:56 pm

    Kevin - looking forward to following this series.

  • 2 Kevin Boer, Realtor, 3 Oceans Real Estate // Apr 9, 2007 at 9:13 pm

    Thanks, John. Feel free to give me ideas if you have any. Really trying to push the envelope on this one…

  • 3 Jeff Cortez // Apr 9, 2007 at 11:33 pm

    I’m also looking forward to the series. I am a web producer at a professional services company and am transitioning into real estate sales and am surprised how much the real estate industry is lagging in utilizing technology. Hopefully with my background, I can implement my technical expertise to my real estate marketing efforts smartly. Can’t wait to see the progress you get as I also live in Potrero Hill!

  • 4 Kevin Boer, Realtor, 3 Oceans Real Estate // Apr 10, 2007 at 7:36 am

    Hi Jeff,

    Thanks for dropping by!

    I checked out your blog; quick question — what plugin did you use for the slideshow in the “Hogan Lake Camping Trip” post?

  • 5 Jeff Cortez // Apr 10, 2007 at 11:26 am

    Hi Kevin,

    My blog is in dire need of updating and I am planning to implement more real estate information. The slideshow app is Flickrshow (http://www.flickrshow.com/)

    Enjoy!

  • 6 Tackling the Single-Property Website Conundrum | 3 Oceans -- The San Francisco Bay Area Real Estate Blog // Apr 11, 2007 at 5:43 pm

    [...] For my upcoming “most Internet-advertised” listing, I — naturally — want a website for the property.  There are lots of opinions out there about the efficacy of single-property websites (see, for instance, what Mary McKnight, Greg Swann, and Joel Burslem have said). [...]

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