From 5pm to 7pm PST today, April 26th, 2007, I’ll be doing a twilight open house showing of 49 Missouri.  Concurrently, I’ll be doing what may be the world’s first virtual open house.

Come by here to take a look, ask questions, find out more about the property, or just to say hi.

Share This

Tags: Potrero Hill, San Francisco

[Read more →]

After a too-long blogging hiatus — brought on by a confluence of heavy work and personal commitments — I’m back…

One of the commitments keeping me busy was my “most Internet-marketed property…ever” listing. Let’s just say I underestimated how much time it would take to put property details up on some 80 sites…even though many of them auto-feed from Realtor.com But more on that later.

With the help of Jack Wimberly from West Valley Home Tours and the good folks from Wellcomemat.com I’m proud to unveil my debut acting appearance in a video segment about the listing, which is at 49 Missouri Street in San Francisco’s Potrero Hill neighborhood.

Share This

Tags: Potrero Hill, Real estate, Realtor.com, San Francisco, Wellcomemat.com

[Read more →]

Within 3 hours after my post noting that, quite rightly, 3Oceans doesn't rank for the search term, "San Francisco Potrero Hill Real Estate" … Google has picked it up, and we're now at number 14.

Yahoo and MSN often take a bit longer to index new content, so for now we don't yet rank with them.

The power of good SEO… 

Share This

Tags: Online advertising, Potrero Hill, Real estate, San Francisco

[Read more →]

I've been waiting for the right opportunity to really push the envelope of online real estate marketing, and, well, it's here!

I'm working on a listing in San Francisco's Potrero Hill neighborhood that fits perfectly into this new online marketing world:  it's slick, chic, and contemporary, will likely attract a younger and web-savvy crowd of buyers, and the sellers simply love the idea of creating a buzz online.

We're passing on the normal full-color ads in traditional local media like the San Francisco Chronicle, the San Jose Mercury News, and we'll be spending that money online instead.  To hedge our bets, we will be placing open house display ads in print media.

I'll be collaborating with several real estate online marketing companies to promote this property.  They'll be showing me — and, by extension, my readers — how to get the full benefit of their products.  I intend to chronicle our adventures here and invite you to follow along.  If you have some ideas, feel free to join in!

I'll announce the first collaborator tomorrow.

In the meantime, as part of our adventures, let's see how high this site currently ranks for the search, "San Francisco Potrero Hill Real Estate" — I suspect it won't be that good, since I've never written about Potrero Hill before!

Sure enough, on Google, Yahoo, and MSN, I'm nowhere to be found, not even in the top 100. 

Google: 

 

Yahoo: 

 

MSN:

Share This

Tags: Advertising, Buyer and seller tips, Disclosures, For sellers, Google, Media, MSN, Newspapers, Online advertising, Potrero Hill, Preparing a home, Real estate, San Francisco, San Francisco Chronicle, San Jose Mercury, Yahoo

[Read more →]